Articles about online advertising


Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

Last updated: 03/24/2020

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of...

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How to Know if You're Succeeding on Social Media | The Online Advertising Guide

Last updated: 03/24/2020

If you’re a business owner who’s looking to build your brand and create a presence on the web, chances are you’ve already set up your social media accounts. However, it can be...

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Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority

Last updated: 01/13/2020

Be up-to-date with how Google is changing and how to prepare for the future. Learn how to force open the traffic floodgates on our SEO webinar. Register Now!. To say that the...

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4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond

Last updated: 01/10/2020

Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads,...

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Google to launch a host of new features including attribution, location extensions and machine learning for marketers

Last updated: 09/02/2019

Google is launching a whole host of features for marketers such as attribution modelling, location extensions for YouTube ads and more. In a blog post before the Google...

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About "All conversions"

Last updated: 08/29/2019

AdWords Help Account walk-throughs About "All conversions" Each conversion action you track probably has a different value for your business. Some may be your main goals, while...

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Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV

Last updated: 08/28/2019

Television isn’t dying, but it is changing. Commercials today are not standalone ads: They’re integrated parts of multichannel strategies. Intuit, for example, masterfully used...

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