Articles about digital marketing


Community safety in the digital age

Last updated: 03/28/2020

You don’t have to look further than the news to see how technology is transforming the way law enforcement fights crime. Take the NYPD’s 2018 arrest of the “Tip Jar Bandit.”...

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The Most Powerful Way to Research Your Instagram Competitors

Last updated: 03/22/2020

It is turning from a platform for interaction with friends to a profitable marketplace for businesses offering almost any kind of product or service. Instagram is now a leader...

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3 Step Guide to Conduct a Content Marketing Asset Audit [free template]

Last updated: 01/07/2020

Is your content and digital platform ready for top business performance in 2020? Is your content ready to inspire, connect with and help your audience achieve their goals? Is...

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4 Reasons Why You Need Videos in Your Digital Marketing Approach

Last updated: 12/09/2019

Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more...

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13 Experts' Top Digital Marketing Trends Predictions for 2020.

Last updated: 12/09/2019

As the year draws to a close, many of us like to look ahead and make predictions for the coming year. At Falcon.io, we’re no different.  For the past few weeks, we’ve spoken...

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How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides?

Last updated: 12/09/2019

When you ask professionals how to get customers, some will suggest that you go for SEO, while some offer paid advertising advice as a shortcut. Some believe in creating tons of...

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How to Speak Your Customers’ Language and Why It’s Critical

Last updated: 12/05/2019

When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think...

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Infographic: 6 trends shaping the digital advertising industry

Last updated: 12/02/2019

As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. What role will artificial intelligence play in the industry?...

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How to Grow Your Membership Site With Digital Marketing

Last updated: 11/27/2019

Membership sites are a great way to share your content and create recurring income online. They form a helpful platform where customers can access exclusive information with a...

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The 10 Best Types of Video For Digital Marketing

Last updated: 11/27/2019

We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’...

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